• THE GUILD CO.
  • OUR PRODUCTS
  • TRANSFER OF TECHNOLOGY
  • COMPANY
    • WHATS IN THE NAME?
    • CORPORATE INFORMATION
    • LEADERSHIP TEAM
    • LONG TERM VISION
    • OUR APPROACH
    • SUPPLY SIDE PARTNERS
  • CONTACT US
  • More
    • THE GUILD CO.
    • OUR PRODUCTS
    • TRANSFER OF TECHNOLOGY
    • COMPANY
      • WHATS IN THE NAME?
      • CORPORATE INFORMATION
      • LEADERSHIP TEAM
      • LONG TERM VISION
      • OUR APPROACH
      • SUPPLY SIDE PARTNERS
    • CONTACT US
  • THE GUILD CO.
  • OUR PRODUCTS
  • TRANSFER OF TECHNOLOGY
  • COMPANY
    • WHATS IN THE NAME?
    • CORPORATE INFORMATION
    • LEADERSHIP TEAM
    • LONG TERM VISION
    • OUR APPROACH
    • SUPPLY SIDE PARTNERS
  • CONTACT US

OUR APPROACH IS STRATEGIC, DATA-BACKED, AND LONG-TERM

THE GUILD CO. IS 'ALL IN'

At The Guild Co., we are taking a long-term view of how we can aid India's manufacturing revolution and help it diversify its supply-chain. 


We have come up with a strategic playbook for this (as below) and will apply it to all the sectors we focus on.


This of course will continue to evolve as we go through time!

CORE NEEDS WHICH WE ARE SOLVING FOR....

NEED I: INSUFFICIENTLY ADDRESSED MARKET NEEDS IN INDIA

NEED III: FOR PARTNERS IN JAPAN / TAIWAN, ACCESS TO OPPORTUNITIES AND DOING BUSINESS IN INDIA IS CHALLENGING

NEED II: MANY OF THE NEEDS OF INDIA CAN BE ADDRESSED WITH HELP OF JAPAN / TAIWAN

Multitudes of insufficiently addressed needs (B2B, B2C - intelligent systems) exist in market of our focus: India. 


Our focus is on products required by Indian market, where there is high dependency on imports and that too from select markets.


With India on track to grow significantly in coming decades, such insufficiently addressed needs w

Multitudes of insufficiently addressed needs (B2B, B2C - intelligent systems) exist in market of our focus: India. 


Our focus is on products required by Indian market, where there is high dependency on imports and that too from select markets.


With India on track to grow significantly in coming decades, such insufficiently addressed needs will only grow substantially.


The needs are in plethora of areas – manufacturing inputs, machinery, drones, infrastructure (airport, train, metro) surveillance systems, etc. which are identified by us.


We identify these needs in India, also overlay it with government support, need for diversification, our own network, which need to be addressed.

NEED II: MANY OF THE NEEDS OF INDIA CAN BE ADDRESSED WITH HELP OF JAPAN / TAIWAN

NEED III: FOR PARTNERS IN JAPAN / TAIWAN, ACCESS TO OPPORTUNITIES AND DOING BUSINESS IN INDIA IS CHALLENGING

NEED II: MANY OF THE NEEDS OF INDIA CAN BE ADDRESSED WITH HELP OF JAPAN / TAIWAN

Opportunities in India are available to all strategic partners of India, which is also true for Japan / Taiwan. However, most of the business seems to be concentrated with large companies and even that is not up to its full potential. 


We need to build bridges between companies in Japan / Taiwan and demand pools in India. India’s business 

Opportunities in India are available to all strategic partners of India, which is also true for Japan / Taiwan. However, most of the business seems to be concentrated with large companies and even that is not up to its full potential. 


We need to build bridges between companies in Japan / Taiwan and demand pools in India. India’s business activities with Japan / Taiwan are clearly not at the levels it can be.


Partners in Japan / Taiwan are identified by us and directed towards addressing the identified market needs in India. 


We do not wait for partners from Japan / Taiwan to come to India. We bring them with us!

NEED III: FOR PARTNERS IN JAPAN / TAIWAN, ACCESS TO OPPORTUNITIES AND DOING BUSINESS IN INDIA IS CHALLENGING

NEED III: FOR PARTNERS IN JAPAN / TAIWAN, ACCESS TO OPPORTUNITIES AND DOING BUSINESS IN INDIA IS CHALLENGING

NEED III: FOR PARTNERS IN JAPAN / TAIWAN, ACCESS TO OPPORTUNITIES AND DOING BUSINESS IN INDIA IS CHALLENGING

Many companies in Japan / Taiwan face challenges in their GTM in India. Everyone wants to do business in India, but it is deemed too difficult.


Challenges include cultural differences, different expectation on trust-building, access to right opportunities, access to right network, complexities of India.


These challenges sound simple at-time

Many companies in Japan / Taiwan face challenges in their GTM in India. Everyone wants to do business in India, but it is deemed too difficult.


Challenges include cultural differences, different expectation on trust-building, access to right opportunities, access to right network, complexities of India.


These challenges sound simple at-times; however, they are too high a barrier for many in Japan / Taiwan.


We solve for this by offering our GTM / business expertise to our partners and work together on building India for them.

NEED IV: INDIA AND JAPAN / TAIWAN NEED TO WORK A LOT MORE TOGETHER – FOR THEIR OWN GOOD

NEED III: FOR PARTNERS IN JAPAN / TAIWAN, ACCESS TO OPPORTUNITIES AND DOING BUSINESS IN INDIA IS CHALLENGING

NEED III: FOR PARTNERS IN JAPAN / TAIWAN, ACCESS TO OPPORTUNITIES AND DOING BUSINESS IN INDIA IS CHALLENGING

There is so much promise in trade potential of India for partners in Japan and Taiwan; however, the realization of that potential is still a work-in-progress.


Despite the opportunities, it has not been easy-going for cross-border trade. Large companies in these markets obviously have had some success; however, SMEs lose out owing to variou

There is so much promise in trade potential of India for partners in Japan and Taiwan; however, the realization of that potential is still a work-in-progress.


Despite the opportunities, it has not been easy-going for cross-border trade. Large companies in these markets obviously have had some success; however, SMEs lose out owing to various factors. 


Increasing trade amongst our focus countries as an outcome of our effort is the broader goal for us as a company. We need to diversify the partner-pool for India for it to deliver on its promise as an economy.

OUR APPROACH - KEY ELEMENTS

ELEMENT I – ASSESSMENT TO IDENTIFY NEEDS TO PURSUE

We do a robust evaluation of intelligent systems needs in India to shortlist opportunities which are insufficiently addressed. We do this exercise on an on-going basis.

ELEMENT II – DETERMINING WHAT CAN BE ADDRESSED BY PARTNERS IN JAPAN / TAIWAN AND WHAT WILL BE THE WINNING FORMULA

We then determine what needs can be meaningfully / adequately addressed in partnership with Japan / Taiwan and what will it take to win. 

ELEMENT III: IDENTIFYING AND SHORTLISTING PARTNER(S) IN JAPAN / TAIWAN

For the needs as identified, we do a robust exercise to identify companies with best potential to address the identified need. This is an on-going exercise at the end of which partners are shortlisted; and the cycle continues. 

ELEMENT IV: ESTABLISHING RELATIONSHIP WITH PARTNER(S) IN JAPAN / TAIWAN

We establish a formal relationship with the partner(s), which involves us doing an executive connect, educating them about the opportunity and evaluating a mutual fit.

ELEMENT V: PLANNING AND ACTIONING THE GTM

For every partner at source-market in our portfolio, we establish an executive-team to partner with their CXOs to devise the GTM with due consideration to the critical success factors.

ELEMENT VI: IMPLEMENTATION AND GOVERNANCE

The Guild Co. then works with the CXOs to jointly implement the GTM aimed at pursuit of the market need as identified. Robust governance is put in place to ensure all stay committed / invested to the pursuit.

Contact Us

Contact Us

THE GUILD CO.

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