OUR FOCUS
ELEMENT I – ASSESSMENT TO IDENTIFY NEEDS TO PURSUE
We do a robust evaluation of market needs in India to shortlist opportunities which are insufficiently addressed. We do this exercise on an on-going basis.
ELEMENT II – DETERMINING WHAT CAN BE ADDRESSED BY PARTNERS IN JAPAN / TAIWAN AND WHAT WILL BE THE WINNING FORMULA
We then determine what needs can be meaningfully / adequately addressed by partners in Japan / Taiwan and what will it take to win.
ELEMENT III: IDENTIFYING AND SHORTLISTING PARTNER(S) IN JAPAN / TAIWAN
For the needs as identified, we do a robust exercise to identify companies with best potential to address the identified need. This is an on-going exercise at the end of which partners are shortlisted; and the cycle continues.
ELEMENT IV: ESTABLISHING RELATIONSHIP WITH PARTNER(S) IN JAPAN / TAIWAN
We establish a formal relationship with the partner(s), which involves us doing an executive connect, educating them about the opportunity and evaluating a mutual fit.
ELEMENT V: PLANNING AND ACTIONING THE GTM
For every partner at source-market in our portfolio, we establish an executive-team to partner with their CXOs to devise the GTM with due consideration to the critical success factors.
ELEMENT VI: IMPLEMENTATION AND GOVERNANCE
The Guild Co. then works with the CXOs to jointly implement the GTM aimed at pursuit of the market need as identified. Robust governance is put in place to ensure all stay committed / invested to the pursuit.