INDIA'S NEEDS ARE HUGE AND DIVERSIFIED..

Multitudes of insufficiently addressed needs (B2B, B2C - products) exist in market of our focus: India. Our focus is on products required by Indian market, where there is high dependency on imports and that too from select markets.

With India on track to grow significantly in coming decades, such insufficiently addressed needs will only grow substantially.

The needs are in plethora of areas – manufacturing inputs, machinery, drones, infrastructure (airport, train, metro) surveillance systems, etc. which are identified by us.

We identify these needs in India, also overlay it with government support, need for diversification, our own network, which need to be addressed.

Opportunities in India are available to all strategic partners of India, which is also true for Japan / Taiwan. However, most of the business seems to be concentrated with large companies and even that is not up to its full potential. 

We need to build bridges between companies in Japan / Taiwan and demand pools in India. India’s business activities with Japan / Taiwan are clearly not at the levels it can be.

Partners in Japan / Taiwan are identified by us and directed towards addressing the identified market needs in India. 

We do not wait for partners from Japan / Taiwan to come to India. We bring them with us!

Many companies in Japan / Taiwan face challenges in their GTM in India. Everyone wants to do business in India, but it is deemed too difficult.

Challenges include cultural differences, different expectation on trust-building, access to right opportunities, access to right network, complexities of India.

These challenges sound simple at-times; however, they are too high a barrier for many in Japan / Taiwan.

We solve for this by offering our GTM / business expertise to our partners and work together on building India for them.

There is so much promise in trade potential of India for partners in Japan and Taiwan; however, the realization of that potential is still a work-in-progress.

Despite the opportunities, it has not been easy-going for cross-border trade. Large companies in these markets obviously have had some success; however, SMEs lose out owing to various factors. 

Increasing trade amongst our focus countries as an outcome of our effort is the broader goal for us as a company. We need to diversify the partner-pool for India for it to deliver on its promise as an economy.